The Man Who Waged Flavor Warfare and Turned Macau into a Thai Food Capital, 2026
In every generation, a few individuals redefine not just industries, but the very meaning of legacy. Saree “Joe” Xongmixay is one such force. In…

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Saree “Joe” Xongmixay
Founder, CEO, and Culinary Visionary of Pratunam Limited (Flagship: Pratunam Thai Restaurant) & Mochii Business Consultancy Ltd.
In the competitive world of fine dining and culinary entrepreneurship, few stories begin at the kitchen sink. Yet for Saree “Joe” Xongmixay, that humble starting point became the foundation of a four-decade journey that would transform Macau’s dining scene and establish Thai cuisine as a cornerstone of the city’s cultural identity.
